Packaging is an
important success or failure factor. It influences so many things and processes
around your product that eventually, a piece of printed cardboard or a sticker
may make you a best-seller or flunk all your efforts at once. The market knows many
examples of how a pretty mediocre product became super-popular due to catchy
and nifty package, while some innovative and bright names were left unnoticed
on the retail shelves for years.
Packaging mistakes may turn out quite costly. Contingencies due to
product damage, inefficient marketing strategies, negative reviews - those are
just some consequences of lousy packaging. And to think of that all those
troubles could be avoided only if you find a competent and reliable custom CBD
packaging service!
Let`s take a look at the most common packaging mistakes, their
impact on your brand, and how CBD Box Factory may easily help you avoid all
that headache.
Mistake #1
Using the wrong
package
This is the most common and ground mistake that leads to
failure. While choosing a package, sometimes brands compromise on cost and
quality, which may lead to devastating results. Here are some tips to do the
right choices:
- Envelopes are cheap and easy, but won`t protect your
product while storing and shipping. Lack of labeling may cause some safety
and legal issues also. We recommend using custom kraft envelopes with
labels and stickers for those goods that are distributed in retail by
weight. For example - CBD soaps, dry shampoo, or solid CBD massage oils.
- Using wrapping paper, the same as envelopes are also
dangerous and unreliable. Use it for decoration to create custom CBD gift
boxes and kits.
- Bin liners might look like packaging on a dime, but
eventually, they lead to contingencies as they are not waterproof.
- If you want your CBD product to reach the customer safe
and sound, consider custom CBD cardboard boxes. Flat cardboard boxes are
perfect for promotional materials, gift cards, and flat solid goods. And
custom mailer cardboard boxes will preserve your precious CBD products
while shipping and storing.
Mistake #2
Reusing the box
Let`s be clear, reusing and recycling packaging is
cost-efficient and environmentally-friendly, but while using the same packaging
several times you may at some point compromise on the quality and safety of
your CBD goods. So, before reusing your cardboard box
- Erase all the previous address labels and QR codes to
avoid misdeliveries
- Check the condition of the box - every damage, tearing,
staining and crack may compromise the quality of delivered products
- Use rigid boxes made out of quality cardboard - they
are more durable and may be used several times, while our custom box
printing methods provide clear and readable labeling.
Mistake #3
Ignoring the
instructions
You might think that all boxes are the same, but the
specifications of your products, shipping methods, and storing conditions
determine what kind of packaging you may use.
- Some goods are too fragile to be handled regularly,
therefore packaging needs special labeling
- Some packages may be too big, inconvenient, or unstable
to be shipped and stored safely
It is always a good idea to address packaging professionals like
CBD Box Factory to choose packaging that will protect and preserve your goods
perfectly.
Mistake #4
Poor sealing
When it comes to closing your package, pay attention to proper
sealing! Being shipped and stored without your supervision, CBD goods may be
influences by moist, UV rays, extensive temperatures, and odors. All those
factors may compromise the condition and quality of your CBD products. After
all, a box may simply slip off the shelf; some products may fall-out and get
lost forever.
- Seal a box completely. Close all the cracks and wholes
and endure points of contact
- Avoid cheap duct tape and strings. Make sure the
sealing is strong enough and cannot peel off on its own
Even if you manage to seal your box thoroughly, low-quality tape
may eventually fail you. We strongly recommend buying sealing materials from
your packaging service or using professional help.
Mistake #5
Bad internal
protection
Good packaging is not just a quality box. Packaging consists of
a box, sealing, and reinforcing materials that prevent your parcel from moving
too much during shipping and provide extra buffering in case of physical damage
or pressure.
- Make sure to use a proper-sized box. If it is too
small, your parcel will be influenced by any outer effect right away, so
the box won`t protect it so much. Huge boxes allow your product to fly
inside while transported and the risk of damage is even higher.
- Use reinforcing materials. Bubble wrap, shape foam, or
tissue paper will stabilize your package and provide additional
buffering.
- Pay extra attention to corners - those are the most
vulnerable parts of any packaging.
Ordering your custom CBD boxes from CBD Box Factory, you may be
sure of the perfect sizing and tailored shape of your boxes. We also provide
all kinds of bubble wrap and packaging materials, so your package will be safe
and secure during the most-distant shipping.
Mistake #6
Wrong Label
Labeling is as important for packaging as the quality of boxes,
papers, and tapes. Poor, invisible labeling, that may peel or rub-off easily
will lead to misdeliveries and shipping failures. When delivery fails,
customers get pissed at the brand, not the delivery company. So your reputation
and image are at stake here!
- Make sure that all the contact information is clear and
visible
- Don`t forget to add the return address, not to lose the
package if delivery fails or the customer wants to return or exchange
goods
- Place all the contact information securely and the way
that it can be seen from different angles
Quality printing, clear and visible scripts, and proper placing
of the information are crucial for fast and effective delivery. CBD Box Factory
has all the technological possibilities to provide durable and secure labeling
and quality water-resistant printing, so no package will ever be lost on the
way.
Mistake #7
Relying on the
"Fragile" stickers
So you have sealed your package, put the "fragile"
sticker on it, and think that the safety of your precious bottles with CBD oils
and tinctures is guaranteed? Those stickers are not any kind of magic shields
or legal obligations that will force loaders and delivery guys to handle your
package with extra care. They don`t even notice them most of the time. To make
sure that your fragile goods are safe and sound
- Make sure to use special "oversized baggage"
services if your delivery company provides it. This term relates not only
to the size and weight of a package but also foresees the special handling
of fragile goods.
- Take care of the inner package. Don`t go cheap on
bubble wrap and packaging foam. After all, broken goods and negative
customer reviews will cost you much more than comprehensive packaging.
Here at CBD Box Factory, we are always happy to consult our
customers, offer them the most secure packaging solutions based on the
specifications of their products. And of course, we provide custom CBD boxes
and packaging materials of the highest quality, that may be labeled and
customized at your request.
Mistake #8
Neglecting
compensation cover
Let`s face it, quality packaging is crucial, but life happens
and in rare cases, parcels get lost and severely damaged no matter what
packaging materials and labeling you use. Compensation cover will save you a
lot of nerves, energy, and money, of course. Addressing experienced packaging
and delivery professionals like CBD Box Factory will help you select the proper
level of compensation and handle all the formalities easily.
Our rich experience in packaging and delivery allows us to guide
our customers and give them some packaging and shipping tips that allow them to
focus on their product instead of worrying about logistics.
Have any questions left or need a quote on custom CBD packaging?
Contact CBD Box Factory today and start to benefit from collaborating with
high-end packaging professionals.
Nice Article.