If you have a killer
product that you want to fly off the shelves then you need to understand one
thing. PACKAGING MATTERS! It is important to have a good product, something
that is high quality and performs just as advertised but it is equally
important to have packaging that matches the quality of your product. Imagine
this, you are offered a choice between a product that is in an eye-catching,
exquisitely made box and a product that is wrapped in a newspaper, which one
will you pick? I suppose if you are interested in the news you could go for the
newspaper-wrapped product. Presentation is important, it matters. When a
shopper is browsing through all the different brands of a product when deciding
which one to buy, they will not be aware of the amazing quality of your
product. The first thing that will cause them to consider your product will be
the packaging. Once it catches their eye, they might pick it up to investigate
further and get to know all the great benefits that your product offers. But
the thing that will catch their attention and curiosity will be the packaging.
When it comes to CBD
products it is even more vital to invest proper thought into the packaging and
get it right. The market for CBD is products is still very much in its infancy,
it is however growing at an alarming rate. There are thousands of new products
that are flooding the market every day. In this saturated and highly
competitive environment, it is crucial that your product stands out from the
herd. Your packaging has to be attention-grabbing. It has to be appealing. It
has to be welcoming. It has to be authentic. Only then you will be able to
attract customers towards your product. The shopping trend has shifted as more
and more shoppers are starting to prefer online shopping. So, not only does
your packaging need to stand out in person, but it also has to leave a strong
impression when viewed online. There are certain factors that constitute good
packaging:
1-
It has
to be authentic – Your
packaging is a representation of your brand. It is acting as an ambassador for
your brand in the store or online. When people see your packaging they don’t
just see a box, they see your company. They see what you stand for. They see
your values. Branding is probably the single most important factor for a
company’s success in today’s age. If people can trust your brand only then they
will give you their hard-earned money to buy your products. A good package for
a product always conveys the brand's identity at first glance. It doesn’t
always have to induce awe or shock in people to stand out from the rest. The
best way to stand out and grab attention is by being yourself. If your
packaging depicts your brand then it will surely interest people. For CBD
products your packaging has to be designed in a way that addresses your
customer's needs. It has to be designed with the purpose of answering important
questions that people have when they are buying CBD products. Not in a boring
conventional way but in a design aesthetic and visual way. If you know your
customers and their needs you will be able to translate it into your design and
packaging.
2-
It has
to be simple – Simple does not
mean bland or unattractive. Simple means easy on the customer experience part.
All the best things in life are simple. Your packaging has to be easy for the
customer to understand. You already have a great product, your packaging needs
to convey that to the customer in a simple and easily understandable way. If
you overcrowd your packaging with unnecessary information and design elements
it can turn off potential customers. Your customer is holding your packaging
they are already interested, what they need to know now is what’s inside. Tell
them exactly what that is. Use simple to the point information. Information
that you want them to know about your product. What makes it special? If you
fill-up the front of your packaging with too much complex information and start
listing all the technical specifications of your product it will overwhelm the
customer. If you put too little information then it will create a sense of
mistrust in the customer. Your packaging needs to advertise the qualities of
your product in just the right way, with a balance of visual and textual
information so that it appeals to both the mind and heart of the customer. CBD
packaging, in particular, has to take this part of the packaging very
seriously. When people shopping for CBD products they are often looking for
very specific things in a product. Your packaging has to within the first
glance say that yes! I am the product which you are looking for.
3-
It has
to accentuate the design of your product – Innovation is the key to making a lasting impression. Your packaging
has to be unique, in the sense that it should separate itself from other
products that are lined up with it. You don’t have to reinvent the concept of
the box itself, although you could do that if you want. You just have to make
sure that your box has a little easter egg that would leave a little smile on
the face of the customer when they open it or look at it. This easter egg can
be anything a witty visual, a design element, a play on words in the
information that you put on the packaging. Anything goes as long as it reflects
your brand and keeps the customer experience simple and easy. Even the
dimensions of your packaging can make a huge difference. It is really up to you
what you decide to go with but do try to put some thought into designing a
package that gives the customer a little something to remember when they see your
packaging. CBD products being a relatively new market have tons of potential
for innovation and unique approaches to packaging.
4-
It has
to impress – The number of
uninspired and ordinary packaging out in the market is unreal. Every package is
more or less the same thing. It almost seems like everyone is using the same
template. If your package succeeds in giving the customers a memorable product
opening experience they will surely have only good things to say about your
product. Obviously, cost is a big factor here. But that’s the thing it doesn’t
have to be something that will add to the cost of your packaging. If you can
give the customer an experience that is just different, it would be enough to
impress. Simple things like where you position your product in the package can
make a huge difference. You have the power to control the experience your
customer gets when they are about to use your product for the first time. What
they will see first, what they will touch first that is all in your control. Use
this to your advantage and give your customers an experience that will make
them feel special. With CBD products often the customer wants to test the
product before buying it. This provides a great opportunity to impress them by
making their testing experience an extraordinary one.
Who would have thought
that a mundane thing such as packaging could have this big of an impact on your
brand and your customer base? CBD products come in different shapes and sizes,
each of them would need packaging that would be tailor-fitted for them. For
large products that come in a jar or a bottle, there will have to be tuck
boxes, for hemp oil that comes in a smaller container there will have to be
packaging that matches it. If you have an E-cigarette product the packaging will
need to be designed in a way that highlights your product. Whatever your need
is, you need to put some serious thought into making your packaging stand out.
Choosing the right
vendor that will be able to understand your concept and provide you with a
solution that fits your budget is equally important. There are several
companies out there that cater to the packaging needs of the CBD industry make
sure to find the right one that can execute your vision within your budget and
your deadlines. Often people give up on their creativity and innovation because
of the cost that comes with its execution, if you are a small business owner
that is looking to make a name for themselves and make a permanent place for
your product on the market then find yourself the right packaging company and
don’t compromise on the branding on your product. A good packaging company will
be one that has a thorough understanding of the market and has the experts that
can help you design exactly the packaging that you have in mind. Best of luck!
Nice Article.